Brand expansion and management is a marketing strategy in which an entity marketing a product with a well-developed and well-recognized trademark uses the same or similar brand name in a different product category. When our clients understand how intellectual property protection affects brand development and management, and they are able to use that knowledge to their advantage, they have an edge in the global marketplace. The firm’s experienced attorneys and staff work closely with clients to provide services in this area.
Some of our brand expansion and management services include:
- Large-Scale Product Launches (Domestic and Foreign)
- Create and Implement Brand Expansion Programs
- Develop and Manage Trademark Portfolios